As a consultant to businesses I am amazed that a business owner will spend a lifetime building a business and then when they look to sell they come up with a price out of thin air. When this is used to sell a business I can nearly guarantee you that the business owner analysis is incorrect. Valuing a business in a detailed and comprehensive project. Recently I meet with a client is Jacksonville, FL my suggestion to my client was to get a Jacksonville business valuation appraisal by a professional. What my client discovered is that his “quick and dirty” valuation under priced his business by over $500,000. The few thousand dollars invested in a quality appraisal was well worth the investment.