There are many factors about having an online website to market your business or service that you need to know in order for it to be successful. SEO Web Design helps to optimize your website for getting the most traffic. However, there are factors about the search engines that you need to be familiar with such as crawling, indexes, and how the search engine serves the web. Crawling pertains to if the actual search engine knows about your website, and if it can access it. Indexing refers to the search engine being able to index all of the words that are contained within your website. The way the search engine serves the web refers to if your website is even needed. If there is content that is useful to Internet consumers who surf the web.