If you want to get in on the profits available on the Inter net you need to have niche marketing explained to you in a way that is easy to understand so you can have a chance to compete with players in this field that have been around for years. A niche is something that people are searching the Internet for but not finding very easily due to the fact that not enough people are building sites for. If you can identify the key words being use to search for but not finding a lot of information you have found a niche you can market to by building a site optimized to the keywords the will bring this group of searchers to your site.