The art, so to speak, of search engine optimizing is trying to improve or increase the number of people brought to a site through search engines. Usually, a business trying to increase the number of people to their site will hire a search engine optimization specialist. When a person goes to a search engine like Google or Bing and type in the keyword of whatever they are researching, they are going to click on the site that is the highest on the list. It wouldn’t matter if there were over a million results for the keyword, no one wants to be on a search engine long enough to go through ten pages of results.