My husband and I were discussing our business goals, and how do we save money? We were concerned that our profit margin was too low. Thus, we wanted to find ways to improve our bottom line. We thought about several ways to market out products but none seems cost effective. Then, we decided to market with postcard mailers. We figure the postcards mailers were cheap, and we could reach a large target market. We sent out our first batch of postcards, and we are excited to see what happens.