Initially, telecommunications companies wanted SMS technology to make it easier for people to communicate with each other without the need to place calls. In fact, SMS was the simplest form of communication and was much simpler than email. Then, telcos decided to branch out and extend their services to businesses through SMS API. It’s a known fact that everyone, from young kids to senior citizens, has cell phones. Hence, text messaging is certainly the most powerful way for businesses to get hold of these people. This is especially true if they are trying to promote something. This is where the abovementioned service comes in handy.