Can you save money buying diamond engagement rings online? Do you want the simple explanation or the complicated explanation. Let’s contemplate buying a ring from a store that is near to where you live. The jewelry market marks up their prices for numerous reasons. It costs a lot to pay rent to the shopping center. Another cost the jeweler has is the wages of its salespersons. The end result of this is that the jeweler has to charge more for a ring. Fortunately an online jeweler doesn’t have to deal with these expenses. You’d be hard pressed to find someone who buys more diamond engagement rings at wholesale than these guys. This means they have a superb selection and can pass their savings on to you. One last thing to keep in mind is that you need to choose a merchant with a acceptable reputation who has an acceptable return policy.